Description
Description de la formation
4 modules:
- Brand Management
- Marketing Communications
- Marketing 2.0
- Elective module (from the list of modules of the DAS in Strategic Marketing: http://www.unige.ch/formcont/strategicmarketing.html)
Objectif
- Ensure that participants are equipped to build effective brand and digital marketing strategies to make the most of the new business opportunities on offer.
- Provide participants with the relevant skills needed to build effective brands in today's business environment through practical applications and interactive in-class discussions.
Admission
Conditions d’admission
Bachelor d'une haute école universitaire
Bachelor d'une haute école spécialisée HES
Expérience professionnelle
- Strong command of both written and spoken English.
- A minimum of 3 years professional experience.
- Proficiency in Microsoft Office.
- The ideal candidate has at least a bachelor degree or equivalent.
Groupe cible
Executive with a minimum of 3 years work experience, wishing to broaden and deepen his education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work int the marketing field.
Coûts
CHF 5'200.-
or CHF 1'700.- / module
or CHF 1'700.- / module
Diplôme / examen
- Certificate of Advanced Studies CAS
Certificate of Advanced Studies in Branding & Digital Marketing
Infos pratiques
Lieu / adresse
- Genève 4 (GE)
Université de Genève - Uni Mail, Bd du Pont d'Arve 40, 1211 Genève
Déroulement temporel
Début des cours
November 2014
Durée de la formation
1 yearCourses are held either:
over two consecutive weekends: Fridays: 2.15pm-9pm and Saturdays: 8.15-1pm
or over one weekend: Thursday, Friday, Saturday: 9am – 5.30pm
Modalités temporelles
- En emploi
- A temps partiel
Langue d’enseignement
- anglais
Remarques
Modules can be followed individually. Application deadline: 30 September 2014Liens
Renseignements / contact
HEC- Executive Programmes
Mrs Johanna BRUNNEDER
Tel.: +41(0)22 379 88 65
E-mail: marketing@unige.ch
Institution 1
HEC-Executive - Faculté d'économie et de management
Boulevard du Pont-d'Arve 40
1211 Genève 4