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Strategic Marketing

CAS - DAS

Université de Genève (UNIGE)

Catégories
Lieu de formation

Genève (GE)

Langue d'enseignement

anglais

Type de formation

Hautes écoles universitaires HEU - Formation continue: formations longues

Modalités temporelles

À temps partiel

Thèmes de formation

Publicité, marketing, relations publiques (RP)

Domaines d'études

Gestion d'entreprise / économie d'entreprise

Swissdoc

7.612.15.0

Mise à jour 22.03.2021

Description

Description de la formation

Le Certificate of Advanced Studies (CAS) est une formation postgrade donnée par les hautes écoles et elle équivaut à au moins 10 crédits ECTS.
Le Diploma of Advanced Studies (DAS) est une formation postgrade donnée par les hautes écoles et elle équivaut à au moins 30 crédits ECTS.

CAS Analytical Marketing (5 modules):

  • Managing Consumer Insights
  • Return on Marketing Investment
  • Advanced Pricing
  • and 2 other modules to be selected from the DAS program

CAS Branding & Digital Marketing (5 modules):

  • Brand Management
  • Marketing Communication
  • Marketing 2.0
  • and 2 other modules to be selected from the DAS program

DAS in Strategic Marketing (10 modules, 1 year program):

  • Brand Management
  • Marketing Strategy
  • Managing & Marketing Innovation
  • Advanced Pricing
  • Managing Consumer Insights
  • Marketing 2.0
  • Service Marketing
  • Customer Relationship Management
  • Return on Marketing Investment
  • Marketing Communication

Objective

Develop solid knowledge about the latest analytical tools and techniques and best industry practices in all key areas of marketing.

Admission

Conditions d’admission

  • Strong command of both written and spoken English
  • Proficiency in Microsoft Office
  • Professional Experience
  • Bachelor’s degree or equivalent

Audience

Executive with a minimum of 3 years work experience, wishing to broaden and deepen his education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work int the marketing field.

Coûts

Each CAS: CHF 6'900.-
DAS: CHF 12'600.-
Single module: CHF 1'700.-

Diplôme

  • Certificate of Advanced Studies CAS
  • Diploma of Advanced Studies DAS

CAS in Analytical Marketing, 15 ECTS
CAS in Branding & Digital Marketing, 15 ECTS
DAS in Strategic Marketing, 30 ECTS

Infos pratiques

Lieu / adresse

  • Genève (GE)

University of Geneva
On-site – switch over to online-learning if required

Déroulement temporel

Début des cours

Every year

Durée de la formation

CAS: 9 months
DAS: 1 year
Courses are held either over weekends or over 3 consecutive days (Thursday, Friday, Saturday).

Modalités temporelles

  • À temps partiel

Langue d’enseignement

  • anglais

Remarques

The DAS in Strategic Marketing can be chosen as the specialization year
of the Executive MBA at the University of Geneva. The second year of the
Executive MBA requires 12 modules.

Liens

Renseignements / contact

Fereshteh VAHIDI
Tel: +41 (0)22 379 97 16
marketing@unige.ch

orientation.ch