Description de la formation

Certificate of Advanced Studies (CAS) ist eine Nachdiplomausbildung der Hochschulen und entspricht mindestens 10 ECTS-Punkten. Dieses CAS verlangt 12 ECTS-Punkte.

The CAS Chinese Business Management teaches specialized management-knowledge applied to the Chinese market. The students develop the necessary skills to incorporate current theories to teal life cases and adapt business ideas to their individual situation and backgrounds.

Insight and competences:

• The implications of China’s rising influence on the world stage
• Features of business and management styles in Chinese firms
• Globalization strategies for Chinese enterprises and critical issues for their operations in Europe
• Key marketing concepts and their application in China
• Managing cross-cultural companies with international employees
• Advantages and risks involved in cross-border acquisitions

In addition to the regular lectures, electives such as seminars and company visits enrich the curriculum.

Attendance: 3 full days per week

Plan de la formation

1 ECTS-Punkt entspricht einem Aufwand von 25-30 Arbeitsstunden.